A strategy of attention economy

• Against rhetoric.
• Against dunks.
• Words are not “scathing” or “withering”.
• Words do not “slam”.
• If atoms didn’t separate, nothing was “destroyed”.
• Words can be either a map of material reality, or filler.
• Words that map material reality are news.
• “Politician said” is not news.
• “Celebrity reacts” is not news.
• “The probability of news happening changed” is not news.
• “New law signed” is news.
• “Homeless camp destroyed” is news.
• “CEO murdered” is news.
• “Mark Zuckerberg looks like a dork to me” is not news.
• Reputations do not matter.
• Power matters.
• Systems distribute power.
• Words about systems, and power, are news.
• The exercise of power is news.